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Mahnoor Nadir

An anecdotal learning experience

Photo by Kelly Sikkema on Unsplash

I used to work as an in-house creative for an eCommerce company. I was head of the creative team working on an ATL and social media campaign when a job dropped in my inbox that I was highly unqualified for (but I didn’t know that then).

It was to make contingency content for the website in case of a crash. The person who sent the email to me reassured me that ‘crashes never happen’ and that all I need to do is update the visuals to the new campaign.

We were in the middle of a giant rebrand, a complete…


Ask me for a sphere and I’ll draw you a circle.

An all white rubik’s cube
Photo by pure julia on Unsplash

I am not a designer, nor have I ever been. Have people thought I was a designer? Yes. Is it a product of a perfectly curated image I present of myself online? Also, yes.

That is not to say I don’t know anything about it. I know how the general interface of design software works and I can make a mean looking social media post.

But it’s finally time to come clean.

When the world was first swayed by the ‘minimalist’ design movement, I added my voice to the…


An analysis of four news media sites and how they use paywalls.

An image of post-its on a whiteboard mapping out a user journey
Photo by UX Indonesia on Unsplash

Pop-ups and paywalls have long been the bane of UX designers across the world. No user wants to fend off advances from unwelcome pop-ups asking them to sign up to newsletters, allow cookies, download that free e-book or even more annoyingly, shut off that pop-up blocker. For UX designers a pop-up or a paywall can mean that users never get to experience their work beyond the first 2 seconds when they decide to abandon ship.

For a UX designer that wants to make the user journey as seamless as possible, a paywall can often be a tricky thing to manage…


I’ll say right off the bat, I’ve been lazy. instead of writing down a long honest to goodness blog about the prototype, I’ve simply copy-pasted a presentation I made about it. Let’s hope things don’t get too vague. Feel free to drop a comment and ask me about it.

The brief was to make an app for a store with the objective of driving foot traffic from online to in-store. A little bit of a reverse from what we’re usually used to but I’m game.

Below are some of the planning phases which include branding inspo, planning, strategy info, etc.


Photo by Mahrous Houses on Unsplash

With binge-watching audience behaviour on the rise, there are many of us who are all too familiar with the UX of the video platform.

Up until online video sharing and platforms, audiences were stuck watching whatever movie or show that their cable provider had decided to show them. The internet however has led to the creation of a high choice environment where people have more options than ever. This high choice environment however brings with it information anxiety and decision fatigue.

Decision fatigue in the simplest of terms may be described as the phenomenon of having a full wardrobe and…


An inconvenience experiment

A girl with manicured nails tapping a phone screen
Photo by Rob Hampson on Unsplash

It’s no secret that the world has always favoured right-handed users over left-handed users when it comes to product design. Whether it’s a mobile app or something as simple as a writing desk, left-handed users have always lamented the fact that they are usually an afterthought.

According to UX design experts, usability patterns, finger and thumb patterns change when it comes to right or left-handed use (Cornelia, 2014). Below is a representation extracted from heat maps that indicates the surface area covered by left and right-handed use.


Photo by Polina Zimmerman from Pexels

I was stood outside the stalls in the girl’s bathroom. Obscene artworks by untrained hands lined the walls. The stalls, on the other hand, served as our daily gossip bulletins. My best friend was sequestered in one such stall.

She had just gotten her period and in true form had also forgotten to bring a pad with her and while I didn’t have one on me, I knew that the quest of finding one had befallen my unworthy shoulders.

You’d be happy to know reader; I did not fall short of my responsibility.

Nor have many others. United we’ve stood…

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